I build content-driven SEO presences for service businesses, so your site quietly attracts the right clients while you get on with running the thing.
You know SEO matters. You just don't have time to do anything about it.
You've got a business to run. Client work, team problems, sales calls, invoices... It's a never-ending list. And content and SEO usually sit at the bottom.
Meanwhile, your competitors are showing up on Google, ChatGPT, Claude, and everywhere else people are searching online. And the clients who would have found you are finding someone else instead.
That's where I come in. You hand it over. I handle it. Every month, your site gets a little stronger and a little harder for buyers to miss.
Every engagement starts with a full SEO audit and keyword roadmap — delivered in week one. You'll know exactly which terms to target, where you're losing ground to competitors, and what's blocking your rankings. It's yours to keep, regardless of what happens next.
What's included every month
One monthly retainer. No managing freelancers, no chasing updates, no jargon. Just consistent work that compounds over time.
Written around the exact phrases your buyers are typing into Google — not generic topics, but the specific questions that signal someone is ready to hire. Each article is researched, written, and optimised for search.
Links from other reputable sites are one of the strongest ranking signals Google looks for. I actively pursue relevant backlinks every month to grow your site's authority — not spammy directory links, but genuine placements that move the needle.
Broken pages, slow load times, crawl errors — technical problems quietly cost you rankings. I monitor the health of your site each month and fix issues before they become ranking penalties.
No dashboards you have to decipher, no vanity metrics. Just a short written update each month covering what moved, what's next, and what it means for your business.
Investment
3-month minimum engagement
Our commitment
If I haven't moved at least 3 of your target keywords into the top 30 search results within 90 days, I'll continue working at no charge until I do.
Most clients see meaningful movement within 60–90 days. But I'd rather put my money where my mouth is than ask you to take it on faith.
Applies to sites with no prior Google penalties and at least 6 months of domain history. Specific target keywords agreed at the start of the engagement.
Results
Two examples from ongoing client work — with real numbers.
ZTM hired me as their SEO content writer and consultant. Starting from a modest keyword base, I built out a content strategy targeting high-intent search terms across their core course subjects. Within two years, the site had transformed its organic presence — including earning a backlink from Backlinko (DA 74), one of the most authoritative SEO sites on the internet.
To put the traffic growth in revenue terms: a single blog post published in May 2022 generated 3,543 clicks that year. At a 0.68% visitor-to-student conversion rate and a blended lifetime value of $177, that's one article worth over $4,200 per year — and it keeps ranking.
Gun.io needed to rank for hiring-related searches in one of the most competitive corners of Google: developer recruitment. Rather than chasing broad terms with enormous competition, I devised a strategy around high-converting niche keywords — the phrases that signal a buyer is ready to act, not just browsing.
The result: Gun.io reached position #1 for "hire dedicated JavaScript developer" and saw organic traffic grow 23% in the first three months. Niche keywords, serious buyers.
What clients say
"Scott is a master of his craft. A few months after he started writing for us, Codum was ranking position #1 on Google UK for two of our target keywords. He's extremely reliable, a great communicator, and a pleasure to work with."
Isabella Hoesch — Founder, Codum
"Scott helped us produce quality content for our blog and community. His work was clear and well-researched, and will no doubt help us rank for our target keywords. If you're a SaaS business owner, I'd recommend checking him out."
Andrew Youderian — Founder, eCommerceFuel
"I absolutely loved his work ethic, attention to detail, and the questions he asked. He was a pleasure to be around — I would work with him again."
Humphrey Yang — Finance Creator, 1.2M+ subscribers
Is this for you?
I'm an SEO consultant and content strategist based in the UK. I've spent the last several years helping digital businesses — from bootstrapped SaaS startups to established service firms — build organic search presences that bring in consistent, qualified leads.
I'm not an agency with 40 clients and a junior team. You work directly with me, every month. That's not a sales line — it's how I keep the quality high and the communication honest.
I also teach SEO through the Zero To Mastery Academy, which means I'm constantly working at the edge of what's changing in search — so your strategy stays current.